In the summer of 1967, two Swedes and an American living in Stockholm decided to start a fashion label that would open a new chapter. Rolf Lind, Göte Huss and Jerry O. Sheets were united by their love of natural materials, which they brought back from their travels to the Far East. All they needed now was a good name. The explorer Marco Polo provided the inspiration, but they were still looking for that certain something, that special twist. It happened more often that Jerry O. Sheets was spelled with an 'O' because people thought his name was Irish. And because the three had a sense of subtle humour, they integrated the "wrong" O' into the name of the discoverer without further ado. From the very beginning, the 'O' in the brand name stood for individuality, originality, naturalness and freedom to go one's own way - today, half a century later, stronger than ever. The first Marc O'Polo collection item was a hand-woven patchwork shirt made of cotton. And the motif of the first advertising campaign - a strawberry - attracted international attention thanks to its tongue-in-cheek effect.
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