MARC O’POLO is a premium brand with a long history: Founded in Stockholm in 1967, the company today is headquartered in Germany and employs almost 2,000 employees from more than 40 countries worldwide.
As a premium modern casual brand, we maintain the highest standards with respect to the quality of our products, materials and designs, as well as to their implementation. The same applies to our communication and service. This vision describes our general and strategic goal-setting and constantly drives us forward. For these reasons, MARC O’POLO places the utmost importance on modern infrastructure, technical innovations and a healthy working environment.
Building on our previous successes, it is our vision to be the leading modern casual lifestyle brand in the premium segment.
The philosophy of MARC O’POLO is based on an idea that, in 1967, ran counter to the spirit of the time.
Our founders were convinced that natural materials such as cotton, linen and silk made for better products. Their attitude – to push their own ideas forward, to value individual personalities – has deeply rooted itself in our corporate culture and philosophy.
Our Scandinavian heritage shapes MARC O’POLO’s philosophy of keeping a liberal and open-minded attitude: “The freedom to be yourself.”
From our treatment of employees and colleagues to the products that we design, the freedom to be yourself is our guiding thread.
MARC O’POLO stands for high-quality, contemporary premium modern casual wear, and this is reflected in the high brand awareness in the core markets and positive associations to our products.
The MARC O’POLO world contains the collections MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO Shoes and MARC O’POLO Accessories, as well as the license collections MARC O’POLO Bodywear, Beachwear, Eyewear, Home, Junior and Legwear. With creative, high-quality products, MARC O’POLO has successfully established itself in the premium casual segment.
MARC O’POLO AG, with head office in Stephanskirchen, south of Munich, acts as the strategic and operational headquarters of the premium casual brand. It offers eight collections in the casual segment, for ten delivery periods per year. In addition, it offers the MARC O’POLO DENIM collection line as well as a vertical capsule collection.
MARC O’POLO in numbers
retail partners offer the casual collection in more than 30 countries.
million EUR was the turnover of the group in the fiscal year 2016/2017.
mono-brand stores provide a full experience of the brand worldwide.
collections for 10 delivery periods are offered by MARC O’POLO per year.
At the time of MARC O’POLO’s birth the idea of franchising was considered as revolutionary. Today, it is an undisputed recipe for success, enabling rapid and extensive growth of the franchise network while minimizing risk for partners.
The first MARC O’POLO collection piece is a patchwork shirt made from hand-woven Indian cotton. The key visual of the first advertising campaign - a strawberry - attracts international attention.