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FACTS & FIGURES
Based in Stephanskirchen, south of Munich, Marc O’Polo SE is the strategic and operational headquarters of the Marc O’Polo premium modern casual brand.
CORPORATE STRUCTURE
Marc O’Polo, the company, is divided into various subsidiaries, both domestically and abroad, all united under the umbrella of the parent company, Marc O’Polo SE:
| At the headquarters in Stephanskirchen, Marc O’Polo International GmbH is responsible for design, production and sales. Marc O’Polo Einzelhandels GmbH manages the operation of the brand’s own stores and the online shop in numerous European countries. | Marc O’Polo License AG is responsible for the marketing and the licensing business of the Marc O’Polo brand. It also holds the trademark rights for Marc O’Polo. Marc O’Polo has around 2,300 employees from over 40 nations (as of May 2024). |
MANAGEMENT
Marc O'Polo has been an owner-managed company since 1967: Today, the majority shareholder of Marc O'Polo SE is Supervisory Board Chairman Werner Böck. The operational business of the SE is in the hands of Maximilian Böck (CEO), Susanne Schwenger (CPO), Dr Patric Spethmann (COO), Markus Staude-Skowronek (CFO/CHRO) and Dr Dirk Schneider (CSO).
WERNER BÖCK
Chairman of the Supervisory Board and Majority Shareholder
MAXIMILIAN BÖCK
CEO - Managing Director for Retail/eCommerce
SUSANNE SCHWENGER
CPO – Managing Director for Design, Production, Marketing & Licenses
DR. PATRIC SPETHMANN
COO – Managing Director for Digital Intelligence, IT & Logistics
MARKUS STAUDE-SKOWRONEK
CFO/CHRO – Managing Director for Finance, Human Ressources & Administration
DR. DIRK SCHNEIDER
CSO – Managing Director for Sales
SOME FIGURES
GOOD DEVELOPMENT DESPITE CHALLENGING MARKET ENVIRONMENT
Marc O'Polo continues to hold its own in a challenging international market environment in the 2023/24 financial year (1 June 2023 to 30 May 2024), growing sales by 1.6% to around EUR 602 million with a positive result. Thanks to prudent action, the family-owned company has a solid financial position and is equipped for a secure future.
The effects of the war of aggression, persistently high inflation and the difficult partner environment are creating a volatile consumer climate across all markets. Nevertheless, Marc O'Polo is able to position itself as a top performer, particularly in its core country of Germany and in DACH.
Marc O'Polo is consistently working towards its goal of sustainable profitable growth and is developing well in the strategic areas defined for this purpose: Product Success, New End Customers, Internationalisation, Digital Business and Scalable Organisation. The focus is always on sustainability. With the introduction of SAP, the company is creating a future-orientated technological infrastructure.
Marc O'Polo is driving forward a fully integrated, customer-centred omnichannel strategy across all markets in order to achieve its goal of sustainable, profitable growth. The investment in a brand campaign with two separate communication strategies for MOP Casual Women and Casual MEN in the focus markets with testimonials from Gisele Bündchen and Toni Kros is intended to support the internationalisation and expansion of the menswear share.
SALES & SHOWROOMS
From its headquarters in Stephanskirchen, Marc O’Polo today supplies more than 2,000 stores and retail partners.
SALES
The Marc O’Polo collections are available in 46 countries worldwide, including Austria, Belarus, Belgium, Bulgaria, China, Croatia, Czech Republic, Estonia, Finland, France, Germany, Great Britain, Hungary, Iceland, Ireland, Italy, Jordan, Kazakhstan, Latvia, Lebanon, Lichtenstein, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, and Ukraine.
The distribution is split up as follows:
| STORES / RETAIL PARTNERS | NUMBER |
|---|---|
| NET SALES (PROVISIONAL) | 602 MILLION EUROS |
| STORES AND RETAIL PARTNERS (TOTAL) | 2.200 |
| OWN STORES/FLAGSHIPS | 111 |
| FRANCHISE STORES | 160 |
| MULTI-LABEL TRADE PARTNERS | 1.013 |
| SHOP-IN-STORE PARTNERS | 898 |
| EMPLOYEES | 2.300 |
| DISTRIBUTION WORLDWIDE | 46 |
| AS OF: MAY 2024 |
SHOWROOMS
Marc O’Polo is represented with showrooms in the following countries:
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