CONTENT
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FRANCHISE
At the time of MARC O’POLO’s birth the idea of franchising was thought of as revolutionary. Today, it’s an undisputed recipe for success, enabling rapid and extensive growth of the franchise network while minimizing risks for all partners.
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PARTNERSHIP
Franchising is a vertically cooperative and organized marketing and distribution system run by legally independent entrepreneurs. The system provides a unified response to market conditions and is distinguished by the division of labour of its system partners, as well as by the system-wide managerial and control mechanisms in place.
The service programs offered by a franchisor are known as the franchise package. They consist of service, marketing and organizational concepts, as well as the permission to use protected brand names, the training of franchise holders and the obligation of the franchisor to offer a constant source of active support and continually to develop the concept.
Marc O’Polo offers a franchising system aimed at achieving a mutually beneficial goal: market success.
STORE DESIGN
At any time, franchisers can take advantage of Marc O’Polo’s up-to-date store design concept, in keeping with the brand image. The design is complemented by carefully coordinated store materials.
Costs are calculated transparently, depending on the square meter amount of the sales area. Display elements, flooring, lighting, sound system, drywall construction, painting and electrical work and advertising display systems are included in the costs.
Additional project-specific costs involved may include costs of renovation/refurbishment, ventilation, air-conditioning and sprinkler systems and other fire protection systems, facade works, sun blinds, and stairs. Calculations do not include costs of in-store visual merchandising materials (e.g. display busts, window design concepts, hangers and other decor items), trade marketing or PR.
MINIMUM SALES FLOOR FOR COLLECTION MODULES:
| COLLECTION | MIN. NET SQM |
|---|---|
| MODERN CASUAL WOMEN | 100 sqm |
| MODERN CASUAL MEN | 70 sqm |
| LICENSES | 20 sqm |
Service
Location Analysis
location selection, location consultation, investment planning
TRADE MARKETING
Local sales promotions, Sales promotion drives (also individual), Customer relationship program
PERSONNEL TRAINING
Orientation, Collection training, Sales and product training, Leadership competence, Junior staff development and training
VISUAL MERCHANDISING
VM support, VM training offers
COLLECTION PLANNING
Planning of quantity, limits and options, Purchasing consultation, Product management
EDI CONNECTIONS
Electronic Data Interchange (EDI)