TONI KROOS BECOMES MARC O'POLO TESTIMONIAL

Toni Kroos, Germany’s most successful footballer and one of the best in the world, becomes the new menswear testimonial for Marc O'Polo.

The aim of the collaboration is to strengthen the relevance of menswear for the casual lifestyle brand, generating new customers, increasing brand desirability, and sustainably increasing growth in the menswear category. The collaboration kicks off with the Fall/Winter 2024 campaign, which will appear in all Marc O'Polo countries and at all touch-points from the end of August, 2024. The communication strategy includes a broad-based, wide-reaching media campaign. This will be the biggest menswear activation in Marc O'Polo's history.

As a long time player for the world's biggest club, Real Madrid, and star of the German national team, Toni Kroos is the most successful German footballer of all time. His tremendous athletic performance, maximum perfection and outstanding quality on the pitch have helped him to achieve the highest levels of recognition and relevance at national and international level.

Outside of his soccer career, Toni Kroos stands for social responsibility with a strong personality through the Toni Kroos Academy and his foundation and is known as a family man. He also has an enormous media reach through his Instagram account, with more than 45 million followers. Thanks to this remarkable overlap in terms of brand values, he is the perfect match for a collaboration with Marc O'Polo.