Brand & Product

The MARC O’POLO Fall/Winter 2020 Campaign. ARCHIVE CODE.

Stephanskirchen, 14. June 2020. With ARCHIVE CODE, MARC O'POLO enters the Fall/Winter 2020 season and presents its new campaign. Iconic Pieces from the 70s and 80s, reinterpreted. A celebration of heritage: straight from the MARC O’POLO Archive. Valuing the old and defining the new for a casual, contemporary look. That’s ARCHIVE CODE.

Stephanskirchen, 14. June 2020. With ARCHIVE CODE, MARC O'POLO enters the Fall/Winter 2020 season and presents its new campaign. Iconic Pieces from the 70s and 80s, reinterpreted. A celebration of heritage: straight from the MARC O’POLO Archive. Valuing the old and defining the new for a casual, contemporary look. That’s ARCHIVE CODE.

Scandinavian simplicity and sustainability. This season, the Premium Modern Casual Brand continues to focus on naturalness and sustainability, modernity and the zeitgeist—defining elements of its DNA. Sweat and corduroy are the key styles for August. The main quality: organic cotton. The hero piece: the 80s-shaped sweatshirt. Retro and ready-to-wear: overalls, blazers, oversized jackets and five-pocket jeans in soft, 70s-style corduroy. Iconic essentials: ARCHIVE CODE styles with embroidered ARCHIVE CODE labeling and 3D stitching. Cropped and cool. Fashion favourites in 100% organic cotton.

The faces of the campaign: top model Anna Ewers and Dutch male model Parker Van Noord, son of Andre van Noord, one of the most famous male models of the 90s. Strong personalities for strong, iconic styles. Photographed by German star photographer Stefan Heinrichs. Close and natural. Sustainable and sexy. Reflecting the company's open and international culture. And of course, the modern look of the collection.

Following upon its successful media strategy for the Spring/Summer 2020 season, with a reach of more than 310 million impressions, MARC O'POLO again focuses on strong reach and international appeal in Fall/Winter 2020. The scope: bold and effective despite the current situation. The upcoming full-funnel digital campaign will be released in Germany, Switzerland, Austria, Belgium and the Netherlands. In addition, the Premium Modern Casual Brand will launch in key cities such as Paris, Warsaw and Prague. 

Creative Direction:

Inhouse

Photography:

Stefan Heinrichs

Media Agency: 

Mediacom

 

ABOUT MARC O’POLO 

MARC O’POLO stands for sophisticated, up-to-date Premium Modern Casual Wear. A preference for natural materials, high-quality qualities and special details characterises the individual style of the premium brand with Scandinavian roots, in keeping with the philosophy of its founders: the freedom to be oneself. With this claim, MARC O’POLO has become one of the leading international brands in its segment.

Founded in Stockholm in 1967, the world of MARC O’POLO today comprises the independent collections MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO Pure, MARC O’POLO Shoes and MARC O’POLO Accessories, as well as the Bodywear, Beachwear, Eyewear, Home, Junior and Legwear licenses.
MARC O’POLO AG is headquartered south of Munich, in Stephanskirchen. From there, some 2,200 national and international trade and franchise partners, as well as the company’s own stores, are supplied. MARC O’POLO is available in over 39 countries, including Germany, Austria, Switzerland, the Netherlands, Belgium, Finland, Norway, Ireland, France, China, Poland, Russia, Czech Republic and Romania. In addition, the MARC O’POLO collections are available in 20 countries through MARC O’POLO online shops at www.marc-o-polo.com.