Sustainability as the “New Normal”: MARC O’POLO joins Fair Wear Foundation and plans exclusively sustainable products

Stephanskirchen, 10 September 2020. MARC O’POLO has set itself ambitious goals in the area of sustainability and plans to offer exclusively sustainable products by 2023. The proportion will be 60-percent in the Spring/Summer 2020 season and will gradually increase. As part of its holistic strategy, the company is beyond that deepening its commitment to making its supply chain even more socially responsible. As a clear signal MARC O’POLO joins the Fair Wear Foundation.

For more than ten years now, MARC O’POLO has been working through amfori BSCI to monitor and improve working conditions in the supply chain. This engagement will be decisively expanded through the company’s membership in Fair Wear.  MARC O'POLO is committed to meeting the comprehensive requirements of the foundation and to providing a high level of transparency to Fair Wear and stakeholders.

“Sustainable products must be produced under fair conditions. As a premium label, this claim is essential for us”, says Dieter Holzer, CEO of MARC O’POLO AG. “Membership of Fair Wear Foundation is an important step towards meeting our goals for social responsibility in the supply chain and creating more transparency. Our mission is to make sustainability the new normal.” 

“We are excited that another well-known fashion brand is joining us“, says Fair Wear director Alexander Kohnstamm. „It’s positive to see that MARC O’POLO is so ambitious when it comes to sustainability. At Fair Wear, we will help them improve labour conditions for the workers who produce MARC O’POLO clothes and we will share the brand's progress along the way.”

Fair Wear is a globally active, independent multi-stakeholder initiative that works with over 130 members to improve conditions in textile factories in Asia, Europe and Africa.

By joining Fair Wear, MARC O'POLO has committed itself to an annual review by the foundation: in the so-called Brand Performance Check, among other things, the company's purchasing practices are evaluated and then published. In addition, audits are carried out at the production sites to check working conditions to develop improvements with suppliers on this basis. Fair Wear also offers training programs for factories and a complaint mechanism for workers. Greater transparency is also created by the Social Report, a progress report that MARC O’POLO must publish regularly as part of its membership.

Sustainability and social responsibility have been firmly anchored in the company's philosophy since the beginning and are actively lived: The founders launched MARC O’POLO in 1967 with the attitude “Only Nature's Materials.” In addition to the goal of developing 100-percent sustainable products, MARC O'POLO pursues the implementation of the mission “To make sustainability the new normal” as part of its ten-point sustainability strategy. In the coming months, the company's climate targets are to be adapted to the Paris Climate Agreement. MARC O’POLO has recently been awarded the certifications GOTS (Global Organic Textile Standard), OCS (Organic Content Standard) and RWS (Responsible Wool Standard) and offers products certified respectively. Since July 2020, MARC O'POLO AG has been a member of the Leather Working Group (LWG).