SCANDINAVIAN STUDIO ON THE KÖ: NEW MARC O'POLO FLAGSHIP STORE IN DÜSSELDORF

Marc O'Polo is opening a new flagship store on Düsseldorf's prominent Königsallee (Kö), one of Europe's leading luxury shopping streets. With its successful ‘Scandinavian Studio’ store concept, now developed even further, the company offers an outstanding shopping experience. High-quality natural materials, warm colours and a luxurious, modern interior underline the premium character of the casual lifestyle brand with Scandinavian roots and reflect its high standards of sustainability.

Marc O’Polo presents its casual womenswear and menswear collections, including shoes and accessories, across some 400 square metres of floorspace. The Marc O'Polo DENIM collection is also part of the array. The store offers the optimal presentation of these high-quality collections and impressively showcases the products. The interior is characterised by the use of wood and terrazzo tiles, as well as clay plaster walls, which creates a natural and modern atmosphere. Parts of the ceiling and walls are finished in a select shade of green, emphasising the brand's commitment to sustainability and environmentally friendly value creation. The changing-room curtains pick up on this colour to create a harmonious, feel-good ambience. Great importance has been attached to the use of sustainable, resource-saving materials in all areas of the store.

Current campaign imagery featuring Gisele Bündchen and Toni Kroos adorns the walls and contributes to the store’s distinctive brand identity. The newly designed hospitality area focuses on the heritage of Marc O’Polo and shows documentaries on the brand’s development, with a particular focus on sustainable materials, environmentally friendly production processes and the circular economy.

The Marc O'Polo DENIM collections for men and women are presented in their own area of the new store. Here, the look is dominated by wood in combination with stainless steel, concrete-optic walls and the characteristic blue of Marc O'Polo DENIM. Campaign images featuring influencer Lena Mantler, the current testimonial for the DENIM line, reinforce the authentic brand perception.