SCANDINAVIAN STUDIO: FIRST MARC O’POLO STORE IN BERN

Stephanskirchen, 4. March 2022. Great joy at Marc O'Polo, the sustainable casual lifestyle brand in the premium segment: Swiss distribution partner Bollag-Guggenheim AG is opening the first Marc O'Polo store in Bern, at a prime city centre address, Marktgasse 50. The ‘Scandinavian Studio' store concept underlines the brand's modernity, deliberate straightforwardness and luxurious spaciousness.

"Switzerland is one of Marc O'Polo's most important markets. We are all the more pleased now that we are also represented at a top address in the capital, Bern, with our own store," says Maximilian Böck CEO Marc O'Polo AG. "We wish our partner Bollag-Guggenheim AG and its team a good start and much success." 
 
"We are proud to be able to open a Marc O'Polo store in Bern in the new concept. Switzerland now has 19 Marc O'Polo stores. We are very pleased that we are thus represented with a store in all the major German-speaking Swiss cities." Bollag-Guggenheim AG said. "We thank Marc O'Polo for their trust. We wish our customers an unforgettable shopping experience and our new team a good start and much success."
On around 250 square metres and over two floors, the fashion label with Scandinavian roots presents the collections Casual for Women and Men, Shoes, Accessories, Bodywear, Legwear and Marc O'Polo DENIM. Marc O'Polo DENIM is the young line from Marc O'Polo: Scandinavian premium streetwear and urban sportiness, with strong statements and cool casualness.
 
The store concept "The Scandinavian Studio" emphasises the character of the collections: Scandinavian simplicity. Clean and contemporary. Linear shapes and timeless colours, in combination with the design elements, offer a high-quality, spacious interior with a luxury approach. Open display windows, long tables, goods carriers with flexible shelves, mirrors and racks, and high-quality carpets show off the collection. The colours focus on off-white, Marc O'Polo grey and black. High-quality materials and tinted glass elements bring modernity, naturalness and lightness. Design and function are combined in the lighting concept on the ceiling and walls, which features the latest LED technology. The Coffee Concept table, with its subtle checkout and packing area, combines the pleasant with the useful.