SANDRO SCHRAMM JOINS THE MANAGEMENT TEAM OF MARC O'POLO LICENSE AG

Sandro Schramm, previously Director of Marketing, Licensing & Growth at Marc O'Polo, has been appointed to the Management Board of Marc O'Polo License AG, the subsidiary of Marc O'Polo SE in which all brand and license rights are located. He was appointed by the company's Supervisory Board and joins current Management Board members Maximilian Böck, Susanne Schwenger and Markus-Staude-Skowronek. In his new role, Sandro Schramm will continue to report to Susanne Schwenger in her position as CPO of the parent company, Marc O'Polo SE.

With this appointment, the company is setting an important course for stringent brand management and development and for expansion of the licensing business, both of which are important pillars for the growth and internationalisation strategy of the modern premium casual lifestyle brand.

“Sandro Schramm has an excellent feel for the Marc O'Polo brand and, with his team, has put the license business on a new footing. He has contributed significantly to increasing brand desirability and modernity, and to positioning Marc O'Polo as an international and sustainable brand. We wish him every success in his new position and look forward to continuing our great collaboration with him and his team,” says Maximilian Böck, CEO of Marc O'Polo SE.

Susanne Schwenger, CPO of Marc O'POLO SE, adds: “Sandro has done a great job of developing the brand in recent years and, with the relaunch to rejuvenate it, has perfectly positioned it for the future. With IT'S ON US, he developed the first image campaign to include a TV advert focusing on sustainability. We owe our current testimonial campaigns with Gisele Bündchen and Toni Kroos as well as the new cooperation with the DFB, to his high level of strategic and creative expertise and strong personality. We still have a lot planned, and I am therefore very much looking forward to continuing our close collaboration.”

“I would like to express my sincere thanks for the great appreciation of my work and our collaboration,” says Sandro Schramm, Chief Marketing & Licensing Officer of Marc O'Polo License AG. “At the same time, this step is a huge motivation for me to consistently position Marc O'Polo as an international brand, together with my team, and to drive forward the business with our licensed products.”

Sandro Schramm has been with Marc O'Polo for more than six years. He started as Director Marketing & Growth and later took on additional responsibility for the license business, which includes Marc O'Polo Eyewear, Body & Beachwear, Fragrance and Homewear as well as the Marc O'Polo Junior collections. Prior to this, Sandro worked for many years at S.Oliver in various marketing positions and gained experience in sports marketing.