REOPENING IN ZURICH: MARC O’POLO PRESENTS NEW CASUAL FLAGSHIP STORE

With its newly redesigned flagship store in the heart of Zurich, Marc O’Polo has entered a new phase in its retail development. Since Friday 17 April 2026, the store at Lintheschergasse 10 has reopened its doors and is welcoming customers again.

Located close to Bahnhofstrasse, one of the world's most prominent and exclusive shopping streets, and directly opposite the renowned Pestalozziwiese, the store offers a space combining modern design, Scandinavian simplicity and a contemporary brand experience.

Spanning around 320 square meters across three floors, the casual lifestyle brand presents its women's and men's collections, as well as shoes and accessories. While the ground and lower ground floors showcase the Casual Women collection, the first floor is dedicated entirely to the Casual Men assortment.

A key architectural highlight is the central steel staircase connecting all three levels. Its elliptical, black-lacquered form defines the spatial experience from the moment customers enter the store, becoming a striking focal point thanks to its staged lighting on the upper floor.

The store concept follows the brand’s “Scandinavian Studio 2.0” approach, focusing on natural, warm and recycled materials such as wood, terrazzo and clay plaster. Combined with a deliberately minimalist design, this creates a calm and inviting atmosphere that emphasises products, quality, and materiality.

Upon entry, visitors are welcomed by an oversized knitwear piece presented as an artistic statement. The store concept is further enhanced by selected hospitality elements, including a café area and lounge spaces, which create a relaxed shopping experience.

‘With our flagship store in Zurich, we are strengthening our presence in the Swiss market and bringing our “Scandinavian Studio 2.0” concept to one of Europe’s most important shopping destinations,’ says Dr Dirk Schneider, Marc O’Polo’s Member of the Board of Sales.

The Zurich store is one of Marc O’Polo’s most important locations, highlighting the strategic significance of the Swiss market for the company. It is open Monday to Saturday from 9:30 a.m. to 7:00 p.m.