PRESS INFORMATION SPRING/SUMMER 2025 - TONI KROOS FOCUSED. PASSIONATE. AUTHENTIC.
Marc O'Polo and Toni Kroos are going into extra time. In Spring/Summer 2025, the international soccer star and the premium modern casual brand are working together once again to deliver a powerful campaign for a collection that balances poise and precision.
ICON
A conductor of the game. Visionary, focused and precise. Toni sets the tone with extraordinary passion, perseverance and poise. A team player par excellence. With his authentic demeanor, deep sense of responsibility, and pursuit of flawless quality, he follows his natural rhythm—both on the pitch and off.
PHOTOGRAPHY by Jonas Lindstroem
The campaign images for the new Spring/Summer 2025 collection capture Toni's genuine and relaxed nature in a unique way. With his authentic style, internationally acclaimed photographer Jonas Lindstroem conveys the extraordinary personality and caliber of Germany's most successful footballer. “Stay true to your pursuit of perfection,” says Toni. Completely in his element, as before a decisive match, Toni radiates total calm and, at the same time, exact precision.
SOCIAL RESPONSIBILITY
Through the Toni Kroos Foundation for disadvantaged children and the Toni Kroos Academy, organizations that create hope and opportunities for young people, Toni makes his sense of social responsibility clear. With his values and commitment to society, he’s the perfect partner for Marc O’Polo, itself a member of the Fair Wear Foundation, dedicated to fair and ethical working conditions.
COLLECTION
DROP 02
The February drop of the new Spring/Summer 2025 collection combines timeless design and ease with values that embody a forward-looking spirit in both sports and fashion. It is a selection that, like Toni Kroos’ style of playing, balances poise and precision. Responsibly manufactured and characterized by natural materials and recycled fabrics, it emphasizes the harmony between humanity and nature. This harmony is reflected in a vibrant color palette—from calming natural whites to powerful shades of blue—that captures Toni Kroos’ unique qualities.
A navy blue pea coat made from technical poly-cotton and a cobalt blue outdoor jacket with patch pockets mirror the dynamism of Toni’s game in their forward-thinking designs. The star player’s precision is reflected in finely crafted details such as knit textures, while effortless layering underscores his relaxed composure. The collection’s classic-sporty influence is represented by zip-detail sweatshirts, which also highlight the brand’s authentic connection to its roots.
The February drop of the Marc O'Polo Spring/Summer 2025 collection will be available from February 27, 2025, in selected Marc O'Polo stores, in our online store and from our retail partners.
Director & Photographer JONAS LINDSTROEM
DOP RINA YANG
Stylist DOGI NESANIR
Grooming ULRIKE WISSEL
Creative MARC O’POLO
Production ICONOCLAST
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