PRESS INFORMATION SPRING/SUMMER 2025 - GISELE BÜNDCHEN MINDFUL. COMMITTED. INSPIRING.
For Spring/Summer 2025, Gisele Bündchen and premium modern casual brand Marc O’Polo collaborate for the second time, presenting a powerful campaign featuring a collection that embodies natural ease.
ICON
Natural beauty with a clear vision: Gisele Bündchen is self-confident, committed and inspiring. With her conscious choices and deep connection to nature, she cultivates a healthy lifestyle for herself and the planet. Raising her voice for the environment, she advocates passionately for the future of generations to come—with dedication, mindfulness and a strong message.
PHOTOGRAPHY by Lachlan Bailey
The campaign images for the new Spring/Summer 2025 collection capture Gisele’s powerful and authentic beauty. Internationally acclaimed photographer Lachlan Bailey brings out the supermodel’s unique personality and meaningful values with his distinctive yet timeless style. “Nature is an essential part of my daily life,” says Gisele, completely in her element, surrounded by water. This deep connection to nature is vividly reflected both during the shoot and in the resulting images.
COLLECTION
DROP 02
The February drop of the Marc O’Polo Spring/Summer 2025 collection combines timeless design and ease with an attitude and values that reflect the future, both in terms of environmental protection and of fashion. Responsibly crafted, with a focus on natural materials and recycled fabrics, the collection underscores the harmony between humanity and nature. The color palette, which features a wide range of blue shades complemented by soft natural tones, symbolizes the vastness of the oceans. Vibrant cobalt and deep navy accentuate the maritime theme, appearing as solids or in striped prints on blouses and logo sweatshirts.
The clarity of the coast and the open sea define the authentic Marc O’Polo designs—a pilot-style blouson, for example, or a vintage-washed canvas overshirt. With finely crafted details and effortless layering, the styles underline the Scandinavian essence of the brand. The minimalist aesthetic strikes a balance between Gisele’s iconic grace and the quiet power of the ocean. The result is a collection of reimagined classics, inspired by modern workwear and defined by a new code of ease.
The Marc O'Polo Spring/Summer 2025 collection will be available from February 27, 2025, in selected Marc O'Polo stores, in our online store and from our retail partners.
Photographer & Director LACHLAN BAILEY
Stylist GERALDINE SAGLIO
Hair Stylist SHAY ASHUAL
Make-up Artist MARK CARRASQUILLO
Prop Stylist BELINDA SCOTT
Creative MARC O’POLO
Production MADE IN GERMANY / SELECT
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