PRESS INFORMATION FALL/WINTER 2025 - MO’P DENIM MEN Drop 08

Stephanskirchen, May 2025. Marfa Lights and Midday Rides. Marc O’Polo DENIM unveils its new Fall/Winter 2025 collection in Marfa, the Texas town famed for its iconic art scene. This season, we’re riding the wave of the Cowboy Core trend: From runways to playlists to cinema screens, the aesthetics of the Wild West are making a powerful comeback. Desert denim sets the tone, inspired by deep red sunsets and the endless expanse of Texas. We journey with Marc O’Polo DENIM through iconic Marfa, a place that’s anything but ordinary. Here, playful Scandinavian looks fuse with the rugged charm of the Wild West in a way that would make even the cowboys tip their hats. Double the denim and you double the fun! Marc O’Polo DENIM conquers the Wild West.

Texas Hold ’em

The Fall/Winter 2025 styles from Marc O’Polo DENIM are shaped by boundless freedom and individual charisma. Scandinavian minimalism meets Cowboy Core. The first drop of the collection channels the effortless cool of the Wild West, with camouflage patterns printed onto rugged denim. Highlights range from barn jackets with classic corduroy collars to deep, dark, double-denim looks. The vastness of the Texan desert inspires a rugged colour palette ranging from brown to olive green. A light workwear vest injects Marc O’Polo DENIM’s signature playfulness into the look, while classic accessories such as cowboy hats and bandanas convey the Cowboy Core spirit. In every look, Marc O’Polo DENIM combines relaxed cool with a sense of endless freedom.

THE AUGUST DROP OF THE MARC O’POLO DENIM COLLECTION WILL BE AVAILABLE FROM AUGUST 25, 2025, IN SELECTED MARC O’POLO STORES, THROUGH OUR RETAIL PARTNERS, AND IN THE MARC O’POLO ONLINE STORE.