PRESS INFORMATION FALL/WINTER 2025 - Lena Mantler & MO’P DENIM

Stephanskirchen, August 2025. From its beginnings as a simple water stop for the railroad, Marfa has evolved into an international cultural hotspot, renowned for its vibrant art scene. Today, endless wide-open spaces meet creative freedom here, offering the perfect backdrop for the new Marc O’Polo DENIM collection, exclusively curated by Lena Mantler. This season, the young Marc O’Polo DENIM line is riding the wave of the Cowboy Core trend: From runways to playlists to cinema screens, the aesthetics of the Wild West are making a powerful comeback. Freedom, individuality, and timeless charisma are the key elements that Lena reinterprets in the season’s looks. Inspired by the Scandinavian DNA of the brand, minimalist cuts meet rugged Western vibes, and the result is modern, authentic, and full of casual ease. For the fifth season in a row, Marc O’Polo DENIM teams up with Lena to celebrate the fusion of art, culture, and fashion, each time with a different town providing the perfect backdrop. This fall and winter, Marfa becomes the canvas for the Cowboy Core trend. Amid Art Deco facades and dusty sidewalks, Lena shows how traditional Western elements can be combined with pieces reflecting minimalist ease. The new Marc O’Polo DENIM collection brings the spirit of endless highways, dusty sunsets, and boundless freedom in urban looks that are bold, relaxed, and cool.

HIGHLIGHT PIECES

Model and content creator Lena stays true to her signature laid-back mix of robust, timeless, and iconic styles. Double denim looks in dark washes or sporty rugby shirts, styled with a feminine pleated mini skirt, bring the aesthetics of the Wild West into youthful, urban looks that are clean, pared-back, and contemporary. The collection plays skillfully with contrasts: Androgynous cuts and striking tailoring meet cosy textures and timeless materials. Wide palazzo pants in lightweight corduroy, paired with a long-sleeve top featuring a polo collar, show how classic styles can be reinterpreted. A teddy jacket in bomber style showcases the brand’s signature playfulness.

Head-to-toe denim, as worn by Lena, remains the heart of the street-style spirit: dark denim, worn as an oversized shirt in combination with matching wide-leg jeans, delivers refreshingly androgynous looks while conveying a sense of naturalness: The styles are made from organic cotton and innovative nettle fiber. Casual layering adds striking contrasts and a sense of movement to the looks. The pairing of a lightweight blouse and an aviator jacket expresses a distinctly Scandinavian design sensibility while fitting seamlessly into the spirit of the moment.

THE FIRST DROP OF THE MARC O’POLO DENIM FALL/WINTER 2025 COLLECTION, CURATED BY LENA, WILL BE AVAILABLE FROM AUGUST OF 2025 AT SELECTED MARC O’POLO STORES, THROUGH OUR RETAIL PARTNERS, AND IN THE MARC O’POLO ONLINE STORE.