PRESS INFORMATION ETERNAL SUMMER. MARC O’POLO BEACHWEAR SS25
Creative, natural or minimalist – the new beachwear from Marc O’Polo represents versatile ease. From bold geometric prints and vibrant colors to a clean Scandinavian aesthetic. The perfect companion: a logo towel made from yarn-dyed terry cloth in organic cotton. A statement for a summer that never ends.
VINTAGE-INSPIRED STATEMENTS
WOMEN
From modern classics to contemporary styles in versatile silhouettes. Floral patterns in shades of mint and blue convey a casual femininity, while vintage-inspired geometric prints make a sophisticated statement. Sporty and refined, the Scandinavian stripe print gets a fresh update in mint green. Summer essentials in black and white, whether with sportive logo interpretations or painterly stripes, bring an extra touch of elegance to the beach or pool. Bold colors, ranging from deep blue to coral red, evoke a summer mood. Made from quick-drying recycled materials, these easy-care pieces are UV-protective and chlorine-resistant. Perfectly paired with lightweight camisole dresses in summery seersucker. True favorites for more than just one summer.
MEN
Bold colors, classic cuts and fresh prints. Made from GRS-certified recycled materials, the swim shorts are quick-drying, UV-protective and chlorine-resistant. Inspired by flora and fauna, all-over prints featuring flowers, starfish, coral and more spark desire for a long day by the sea. Swim shorts with large or small-scale geometric prints in vibrant summer shades such as Hawaiian Ocean and Aquatic Awe exude effortless, extra-summery style. Timeless and versatile essentials in bold colors such as coral red or deep navy blue round off the collection with sophistication. The new Spring/Summer 2025 beachwear offers a variety of styles for an extra dose of feel-good vibes, all summer long.
The Marc O'Polo Beachwear Spring/Summer 2025 collection will be available from April 10, 2025, in selected Marc O'Polo stores, in our online store and from retail partners.
)