DIRK SCHNEIDER BECOMES CHIEF SALES OFFICER AT MARC O'POLO / DRIVING FORWARD A CUSTOMER-CENTRIC OMNICHANNEL STRATEGY

Dr. Dirk Schneider will take over the newly created position of Chief Sales Officer (CSO) at Marc O'Polo on April 1, 2024. Under Schneider the company brings together all sales activities—B2B and B2C, online and offline. The aim is to consistently drive forward a fully integrated, customer-centric omnichannel strategy, with a view to internationalisation and sustainable profitable growth. Schneider most recently worked for the Gebr. Heinemann Group as Managing Director.

Together with Susanne Schwenger (CPO), Patric Spethmann (COO) and Markus Staude (CFO/CHRO), Dirk Schneider (CSO) will form the Management Board of Marc O'Polo SE, under the leadership of Maximilian Böck (CEO).

"Marc O'Polo stands for more than 56 years of success in the fashion industry. We want to continue to develop this in the future. There is a great product behind our brand and customer-centric sales are more important than ever," says Werner Böck, Chairman of the Supervisory Board of Marc O'Polo SE."I am delighted that we have been able to recruit Schneider, a manager with extensive expertise in retail and e-commerce. His broad experience in international companies and his data-based approach, always focussing on the end customer, make him the ideal candidate for us."

Maximilian Böck, CEO of Marc O'Polo SE, says, "We have ambitious goals and work daily with our great team on our vision of becoming one of the leading international casual lifestyle brands. With Dirk, we are welcoming a very experienced and innovative colleague who will support us in dovetailing our sales channels, both digital and brick-and-mortar, even more closely and further advancing our omnichannel approach internationally, in the interests of our customers."

"Marc O'Polo is already a strong brand with sustainable quality products for many customers and partners. I am looking forward to the task of inspiring even more people through every interaction with Marc O'Polo. I would like to contribute my ideas, experience and expertise in order to to help shape the future of this successful brand," says Dirk Schneider. 

Born in the Rhineland, he was responsible most recently for the areas of purchasing, marketing, supply chain and commercial effectiveness in the management of the travel-retail specialist Gebr. Prior to that, Schneider was Chief Digital & Operating Officer at the S.Oliver Group. At Amazon, he managed the German retail business for clothing, accessories, watches and jewellery. He worked for Payback prior to that and started his career at the strategy consultancy firm Oliver Wyman.