Company

MARC O'POLO WELCOMES NEW DIRECTOR OF BUYING & PRODUCTION - DIRECTOR MARKETING & GROWTH RECEIVES EXPANDED REMIT

Isabelle von Watzdorf will become the new Director Buying & Production at Marc O'Polo in June 2022. In this position, she will manage the purchasing and production processes within the framework of collection development and will be responsible for product sustainability and corporate social responsibility concerning the supply chain.

"I am very pleased that, with Isabelle von Watzdorf, we are welcoming a new colleague with many years of experience and a high level of expertise in the area of Buying & Production," says Susanne Schwenger CPO of Marc O'Polo AG. "She is the ideal person to support us in further developing this area as part of our internationalisation strategy and in maintaining and expanding our long-standing relationships with our partners and suppliers."

Isabelle von Watzdorf most recently worked for BURBERRY, London, in the position of Vice President of Sourcing & Raw Material Management. She has worked in similar roles and areas for J.Crew, Tommy Hilfiger and Ralph Lauren. At Marc O'Polo, Isabelle von Watzdorf succeeds Geworg Ambarzumian, who is leaving the company of his own volition after three and a half years to pursue his own sourcing and procurement projects. 

As of 1 June, Marc O'Polo is also assigning the Licensing division to the Marketing & Growth unit under Sandro Schramm. The casual lifestyle brand is thus reorganising the licensing area under the leadership of Sibylle Weller in order to expand the licensing business even more closely along with the brand. Schramm, who will be Director Marketing, Licensing & Growth, has been with the company since October 2018. In recent years, he has played a key role in the modernisation of the brand and the international orientation of the company. Among other things, he is responsible for the rebranding of Marc O'Polo, for the store concept "Scandinavian Studio”, and for the first image campaign with a focus on sustainability, "IT'S ON US", which is currently being continued.