MARC O’POLO PUSHES INTERNATIONALISATION, OPENING UP 18 MORE COUNTRIES

Stephanskirchen, 15. October 2021 – Marc O’Polo is focusing on speed when it comes to internationalization, significantly expanding its global presence. The sustainable casual lifestyle brand in the premium segment is launching its ‘marc-o-polo.com’ online shop in a further 18 countries. In addition, the company is expanding its platform business. The special focus of the expansion is on the further development of the European business as well as on new markets such as the USA and the UK.

“Our online activities have been developing very successfully since Corona, and we want to use this momentum to open up new markets”, says Maximilian Böck CEO Marc O’Polo AG. “With our approach, which will initially focus on digital sales channels, we will further strengthen our profile as an international brand and make our collections accessible to many new customer groups for the first time. This big and exciting step is another milestone in our internationalisation strategy”.

Going live in 18 countries
In addition to the 23 countries where Marc O’Polo already operates its online shop, ‘marc-o-polo.com’ will launch in the following 18 countries: Denmark, Greece, Portugal, Norway, Iceland, Croatia, Serbia, USA, Canada, Turkey, United Arab Emirates, Israel, Qatar, New Zealand, India, Singapore, Japan and Hong Kong. The roll-out will start in November. For the USA and Europe in particular, the company is examining further entry and expansion opportunities. In parallel, Marc O’Polo is expanding its platform business in many countries via international fashion platforms such as Zalando and About You.

A local, individual shopping experience
For its comprehensive expansion, the company has entered into a strategic partnership with Global-e, one of the leading providers of fully comprehensive, cross-national solutions in online retail. In line with its brand promise, Marc O’Polo can thus offer customers a localised shopping experience: a wide selection of payment methods, transparent tax & duties management, direct customer communication in the local language, reliable delivery and a simple returns process.

Marc O’Polo has big growth targets and aims to be in the TOP position among the leading casual lifestyle brands in the global premium segment. After the expansion of the Eastern European business in the Czech Republic and Romania, among other countries, as well as the development of Russia with its own stationary retail and the expansion of its online business, the go-live in 18 new countries is the next step.