Brand & Product

MARC O’POLO Pure Launch Event in Berlin: The MARC O’POLO Pure Gallery Breakfast

Berlin, 5 July 2018 - MARC O’POLO celebrated the relaunch of the MARC O'POLO Pure line earlier this month at the Berlin flagship store on Friedrichstasse. Around 100 invited guests attended the MARC O’POLO Pure Gallery Breakfast. Susanne Schwenger, CPO of MARC O’POLO, welcomed Brand Ambassador Mirjam Flatau, well-known personalities such as Veronika Heilbrunner and Anna Schürrle, numerous influential journalists, press and media representatives, as well as prominent bloggers and friends of the house.

Reflecting the look and feel of MARC O’POLO Pure, the line presented itself in a generous and puristic manner, with plenty of space. Healthy food and the soft sound of The Unicorns created a good atmosphere. The focus of the Gallery event was the Fall/Winter 2019 collection. Along the Gallery Walk, the already delivered Pre-Date (June) was exhibited together with the August, September and November delivery dates. 

As a special highlight, guests enjoyed a preview of the MARC O’POLO x mija capsule collection. At the end of the Gallery Walk, Mirjam Flatau, known as Mija (@mija_mija), personally presented the capsule looks. The joint collection, which was created in close collaboration, comprises a total of ten pieces. Among them is a hat, the signature of Mirjam Flatau. Her motto, “Quality over Quantity”, as well as her pictorial language, is a perfect match for MARC O’POLO Pure and reflects the values of the Modern Premium Casual Brand. The capsule’s delivery date is October.

Contemporary casual wear and Scandinavian design—that’s MARC O’POLO Pure. Everything begins with the material. Select, high-grade qualities meet attractive designs with a high degree of innovation. Always made in Europe. In focus: fine knitwear and jersey, the line’s core competence. MARC O’POLO Pure is positioned in the contemporary segment.