MARC O’POLO OPENS STORE IN TOP LOCATION IN VIENNA, CONTINUING ROLL-OUT OF NEW SCANDINAVIAN STUDIO STORE CONCEPT

Stephanskirchen, September 23, 2021 – Marc O’Polo is consistently building on its premium positioning and is moving into a new location at Kärntner Strasse 9 in Vienna, one of the most desirable shopping streets in Austria. In the immediate vicinity of Vienna’s St. Stephen’s Cathedral, this is first store in Austria to open with the new Marc O’Polo store concept, ‘Scandinavian Studio’, which underlines the brand’s modernity, deliberate straightforwardness and luxurious spaciousness.

“I'm very pleased that we’re now represented in another TOP location in Europe,” says Maximilian Böck, CEO of Marc O’Polo AG. “Together with our distribution partner, Mairinger, we have succeeded in offering our collection there in a perfect location and positioning ourselves attractively to an international audience.”

In close proximity to many exclusive brands, the modern-casual and sustainable lifestyle brand presents its casual line for women and men as well as shoes, accessories, legwear, underwear and eyewear in approximately 150 square metres of sales space.

"As a family business, we are very proud that we have managed to find a suitable space in one of Europe's most popular shopping streets," says Marion Mairinger-Kriegleder, Managing Director Marc O'Polo Austria. "We are delighted that our new Vienna store is one of the first to open with the new Marc O'Polo store concept. I wish our employees a good start and much success, and our customers a perfect shopping experience."

The new ‘The Scandinavian Studio’ store concept emphasises the character of the collections: Scandinavian simplicity. Clean and contemporary. Linear shapes and timeless colours, in combination with the design elements, offer a high-quality, spacious interior with a luxury approach. Open display windows, long tables, high-quality carpets, and product displays with flexible shelves, mirrors and racks present the collection. The colours focus on off-white, Marc O’Polo grey and black. Premium materials and tinted glass elements convey modernity, naturalness and lightness. Design and function come together in the lighting concept on the ceiling and walls, which employs the latest LED technology. With its discreet checkout and packing area, the Coffee Concept table combines the pleasant with the useful.

The new store in Vienna will be the fifth prominent Marc O’Polo store, after those in Munich Pasing, Sylt, Hamburg and Freiburg, to open in the new design.

Further international and national projects are on the starting blocks. Some 90 conversion projects are already underway in cooperation with franchise and wholesale partners.