MARC O’POLO opened its first store in China in 2014, in Shanghai. The opening of the 50th store marks an important milestone for the premium casual brand’s China business. The next MARC O’POLO store opening is already scheduled for 17 May, 2018, in Shandong Province. As part of its expanding efforts in China, MARC O’POLO will furthermore continue to strengthen its communication in the region.
“China is a very important market for us,” states Dieter Holzer, CEO of MARC O’POLO. “Together with our partner, we want to double the number of stores in the coming years. We also intend to invest in marketing activities that suit the local tendencies. There will, for example, be a campaign for the Chinese market in the fall of 2018 with Julien Cheung, a very popular actor and singer in Asia.”
Julian Cheung Chi-lam, better known by his pseudonym Chilam, gained popularity in Asia through his roles in the television productions The Legend of the Condor Heroes and Cold Blood Warm Heart. He has won numerous awards for his acting and singing achievements. MARC O’POLO will make the star the face of the brand in China for a year.