Brand & Product

MARC O’POLO launches independent menswear campaign

The second flight of MARC O’POLO’s Spring/Summer 2021 campaign comes with a surprise: For the first time, the company is launching an independent menswear campaign. Coinciding with the Casual Women campaign, the menswear campaign will go live on March 23, 2021. The stand-alone campaign concept builds on the strategic goals of significantly expanding the MARC O’POLO menswear business while further internationalising of the brand with Swedish roots.

The focus of the new menswear campaign: fashion and modernity. Both in styling and in the visual language. By a team with specialised menswear expertise: Behind the camera, the internationally acclaimed photographer Amit Israeli. In front of the camera, the three internationally recognized high-fashion models, Jesajah, Min Shin and Simon Nessmann.

Wide-reaching and multinational: Like the womenswear campaign, the menswear campaign will be rolled out digitally in a full funnel approach. Around 300 million contacts will be reached via three pushes in Germany, Switzerland, Austria, Belgium and the Netherlands as well as in selected key MARC O’POLO cities, including Paris, Warsaw and Prague.

The collection: Key pieces and classics such as shirts and shorts, reinterpreted. Modern, consistent and subtle in look and styling. Navy blue with light blue, fresh mint, white, and warm brown tones. The qualities, predominantly sustainable and natural, include organic cotton, linen, slub yarns and seersucker. This is Scandinavian simplicity.

The first flight, at the end of February, presented the overarching campaign for Women and Men. Casual Men will now be presented in three separate flights reflecting its new and independent concept, while the campaign concept for Casual Women will continue in the overall three flights. The key values of naturalness, authenticity and simplicity remain central in both concepts and in all flights as part of the Natural Movement.