The welcome speech for Julian Cheung – better known by his artist’s pseudonym, Chilam – took guests on a journey of discovery through the history of MARC O’POLO, from its founding in Sweden to its relocation in Germany to its 2014 entry into the Chinese market, where it opened its 50th store in May of this year, an important milestone. At the end of the evening’s official program, the assembled managers took a hold of a steering wheel as a symbol of their shared journey into the future.
The visually impressive 300m² pop-up store presents the MARC O’POLO brand and its key values, as well as the campaign with Julian Cheung. It also showcases of the current Fall/Winter 2018 collection. A range of state-of-the-art entertainment technology brings the MARC O’POLO brand world to life, starting with a giant O’ that serves as an entrance. Interactive features and gaming challenges create opportunities for special selfie moments and unforgettable experiences with the brand and its collection. The pop-up store will remain open to all mall visitors until September 2, 2018.
With the Fall/Winter 2018 campaign, MARC O’POLO is for the first time working with a celebrity endorsement tailored to the expanding Chinese market. Julian Cheung will be the face of the brand there for the upcoming year. An award-winning actor and singer, he embodies the values of the brand and its philosophy: Follow Your Nature. In addition to starring in the campaign, the actor has designed set of limited edition pieces in cooperation with the brand. The pieces will go on sale in November 2018. For each piece signed by Julian Cheung that is sold, a donation will be made to charity.