The specialists for content and connections will support MARC O’POLO in developing the media strategy for the campaigns across national borders and will take over planning and purchasing.
Previously, MARC O'POLO had managed the Media division in-house. Due to the increasing complexity of the media landscape and the company’s growth strategy, MARC O’POLO decided to work with an external partner that could cover the topic holistically across all media genres and channels, from a single source. The selection of the media agency took place within the framework of a pitch. The first joint project with MediaCom is the new MARC O’POLO Spring/Summer 2019 campaign with top model Anna Ewers and Julian Schneyder, photographed by Alasdair McLellan.