Stephanskirchen, 15. July 2021 – Sustainable profitable growth is one of Marc O’Polo's core objectives. For this reason, the company plans to strengthen and expand its international presence. The sustainable premium modern casual lifestyle brand is now also reorganising its international sales, dividing it into the two areas of Sales West and Sales East. The two longtime Marc O’Polo managers Moritz Wehner and Massimo Francese will be in charge.
“Following on our investments in China, Eastern Europe and Russia in recent years, we want to further push our business in these markets. The same applies to France and the Benelux countries. We are also sounding out new options for the USA, the UK, Asia and the Arab world,” says Maximilian Böck, CEO of Marc O’Polo AG. “Thanks to the new structure for both areas, we will be faster and more efficient and at the same time can respond more individually to the specifications of the respective countries. I am very pleased that Moritz Wehner and Massimo Francese, two experienced Marc O’Polo managers with comprehensive strategy and sales expertise, are supporting us."
Moritz Wehner, Director Sales Operations & Sales International West, will take over the West region, which includes Western Europe and the USA. Wehner has been with Marc O’Polo since 2017 and has been responsible for Sales Operations in the B2B segment for three years, a role he will continue to manage in parallel with his new position. Before that, Wehner worked for Hugo Boss, among others.
Massimo Francese, Director International Sales East, is responsible for the Eastern region. This includes Scandinavia, Eastern Europe, Russia, Asia, the Middle East & North Africa (MENA) region and the Arab Emirates. Francese has been with Marc O’Polo since 2013 and has been driving the company’s international expansion in recent years. He led the expansion of the China business, among others, and continues to manage the development of Russia and the CIS states with its own retail and wholesale. Francese’s professional positions before Marc O’Polo were at Mustang Jeans and GAS Jeans.
Marc O’Polo is currently represented in 37 countries. The company pursues a consistent omnichannel approach in order to offer all customers a barrier-free shopping experience between online and offline. The basis for this is the Marc O’Polo Members customer loyalty programme, which offers numerous digital services.