“We have succeeded very well in focusing more on the brand, the product and the customer. At the same time, our investments in digital intelligence have become a value driver for the company,” says Dieter Holzer, CEO of MARC O’POLO AG.
In the past fiscal year, MARC O’POLO was able to consolidate its leading position in Premium Womenswear with an increase in sales of 4.5 percent. The men’s segment per-formed particularly well with an increase of 15 percent. MARC O’POLO DENIM, which is aimed primarily at a younger target group, achieved a 27 percent increase in sales. For better positioning in the top segment, the company launched MARC O’POLO Pure, which was delivered for the first time at the end of the financial year.
Strong growth in online business, positive balance sheet in stationary trade
With an increase of 14.8 percent, MARC O’POLO’s online business developed very positi-vely. In addition to its own online stores in 20 countries, the quality of online trading was enhanced via marketplaces and the relaunch of the MARC O’POLO Member Program. Online shops in additional countries are set to go live in the current financial year. MARC O’POLO’s own stationary retail stores recorded like-for-like growth of 5.9 percent. At the same time, almost all partner stores developed positively, with like-for-like sales growth of 7 to 15 percent.
Focus on profitable and sustainable growth
MARC O’POLO continues to focus on profitable growth for the fiscal year 2019/20. “Our focus will remain on product, marketing and digital developments, with the aim of so-lidifying MARC O’POLO in the Modern Premium segment both nationally and internati-onally,” says Dieter Holzer.
Selected key figures
472 million euro (+7.3 percent)
Multi-Label Trade Partners
Distribution in 39 countries worldwide
Number of employees