MARC O'POLO WITH NEW DIVISION HEAD OF MARC O'POLO DENIM MEN

Benjamin Böck will become the new Division Head for Menswear at Marc O'Polo DENIM on 1 July. His task will be to develop the menswear division of Marc O'Polo DENIM even further, thus improving the successful overall positioning of the line, which is aimed primarily at a younger target group.

"Marc O'Polo DENIM is a cornerstone of our strategy to appeal to a younger target group and get them excited about our brand. We see great potential in menswear in particular," says Susanne Schwenger CPO of Marc O'Polo SE. "I am all the more pleased that we can fill the position from our own ranks with Benjamin Böck. In addition to his strong instinct for fashion and the Marc O'Polo DNA, he brings important commercial experience to his new role."

Benjamin Böck has been working at Marc O'Polo for three and a half years, most recently as Product Manager in the Menswear division of Marc O'Polo Casual. He started as Merchandising Manager at the company and soon became responsible for content and category management in the eCommerce division. Before joining Marc O'Polo, he held various positions at the Inditex Group's Zara fashion label.

Benjamin Böck succeeds Christopher Messner, who is leaving the company of his own accord.

Marc O'Polo DENIM is the young premium lifestyle brand from Marc O'Polo. Inspired by youth culture, with a focus on denim styles, Marc O’Polo DENIM is Scandinavian, sustainable and open-minded.