MARC O'POLO LAUNCHES INTERNATIONAL BRAND COMMUNITY

With the launch of the Marc O’Polo Community, Marc O’Polo is taking its existing Member Program to the next level.

Since the Member Program was introduced in 2019, around two million customers have registered. Building on this success, Marc O’Polo is further enhancing the customer experience.

At the heart of the new Community is the guiding principle "Love for the Product" – creating a program that strengthens the relationship between the brand and its customers while extending the brand experience beyond the point of purchase.

"With the Marc O’Polo Community, we are creating a place for everyone who shares our passion for high-quality products and Scandinavian design. Our goal is to bring people together, inspire them and create an even more vibrant exchange with our community," says Dr Dirk Schneider, Chief Sales Officer at Marc O’Polo.

The new program combines a flexible Earn & Burn points system with Community Levels, exclusive benefits and gamified features such as Challenges and Badges. Members can earn points through sustainable actions or participation in Community activities, unlock new levels and receive digital badges.

From 3 August, the Marc O’Polo Community will be available in Marc O’Polo full-price stores, outlets, participating franchise stores and the online shop. At launch, the program will be introduced in Germany, Austria, Switzerland, Italy, Spain, France, the Netherlands, Belgium, Poland, the Czech Republic and Romania.

With this enhanced program, Marc O’Polo is laying the foundation for the further development of its digital brand experience. Looking ahead, the Community will also become part of the Marc O’Polo Shopping App, creating an even more connected experience across the brand's touchpoints. Additional features, benefits and the rollout to further markets are already planned.