MARC O’POLO OPENS TWO NEW SHOWROOMS FOR ITS DIVISION SHOES

Encounter. Emotion. Partnership. Marc O’Polo is expanding its dynamically growing SHOES division with the opening of two new showrooms—one in Stephanskirchen (approx. 120 square metres) and one in Hamburg (approx. 150 square metres)—that offer its retail partners a modern, emotional and functional brand experience.

“With these two new showrooms, we are strengthening Marc O’Polo SHOES as an independent division within our portfolio. Our goal is to further underline the relevance of our collections and offer our partners an inspiring platform for ordering, exchange and brand presentation,” says Jan Brinkmann, Director Shoes.

Both new spaces follow Marc O’Polo’s modular interior concept Studio 2.0: light materials, clear forms and an atmosphere that strikes a balance between function and emotion. In addition to showcasing the latest collections, both showrooms offer multifunctional areas for consultations, digital ordering and hospitality.

The opening in Stephanskirchen and redesign in Hamburg are part of a large-scale refurbishment and expansion programme through which Marc O’Polo is converting its showrooms across Europe to the new interior concept. These two latest additions to the Studio 2.0 concept join showrooms in Düsseldorf, Zurich, Salzburg and Munich that have already been transformed.

“Our showrooms have long since evolved beyond being mere order spaces—they are communication spaces in which brand, product and partnership come together in new ways. With these new showrooms for SHOES, we are creating the foundation to develop this growing division sustainably,” Brinkmann concludes.