MARC O'POLO DENIM "CURATED BY LENA" LAUNCH-EVENT IN BERLIN
BERLIN, 1. SEPTEMBER 2023
Marc O'Polo DENIM celebrates the launch of its 'Curated by Lena' pieces in Berlin together with social media star Lena Mantler (@lena). Personally selected by Lena from the brand’s August, September and October delivery dates, this special curation of MO'PD pieces combines the brand's characteristic street style with Lena's personal style.
Marc O'Polo DENIM 'Curated by Lena': A specially-selected MO'PD collection, made for the streets, celebrated its launch yesterday at the Marc O'Polo Berlin flagship store on Friedrichstraße. With this successful collaboration, Marc O'Polo's premium streetwear label focuses on further expanding awareness of MO’PD within the brand’s young target group.
Yesterday, international friends of Marc O'Polo gathered for the launch party of the 'Curated by Lena' collection. In addition to Lena Mantler herself (@lena), guests included influencers Jonas Kautenburger (@jonaskautenburger), Karolis Inokaitis (@tetervinas), Olivia Valin (@olivia_valin_), Sadiq Desh (@sadiqdesh), Mara Gabriela Santos (@mariagabrielasantos), Noah Levi (@noahlevi) and Simon Dube Paul (@simondubepaul), as well as important retail partners, numerous press representatives and select customers of the brand. Guests celebrated to the music of the internationally-renowned DJ Wolfram (@wolfram_amadeus). The night was anything but boring!
Postcards from London: On the day of the event, the store's interior design evoked London, which served as the location of the 'Curated by Lena' collection campaign shoot. British street food and icons, including a red telephone box, set the scene and underlined the streetwear character of the collection.
‚CURATED BY LENA‘ – HIGHLIGHT PIECES
Lena's selection includes an oversized sweater in soft, organic cotton, with flora and fauna motifs, as well as puffer jackets and vests that are made of RCS-certified recycled materials, filled with Responsible Down, and dyed using resource-saving processes. Rounding out the mix: woven outdoor jackets in a bomber style; a pilot-style leather jacket in soft, responsibly-tanned leather, with a warm teddy collar; an eye-catching statement knit in RWS-certified wool; and vintage denim dungarees and cargo pants made from organic cotton and belonging to the OCJP*. 100% authentic. 100% made for the streets.
* ‚OCJP‘ OUR CLEANEST JEANS PROJECT
With the OUR CLEANEST JEANS PROJECT, we strive to make the production of our jeans and other denim products even more environmentally-friendly and resource-efficient. The project is characterized by the use of more sustainable raw materials, innovative dyeing processes and resource-saving washes. A marking on the inside of each product's pocket indicates which of these three aspects have been fulfilled during production.
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