MARC O'POLO BECOMES THE FASHION PARTNER OF THE DFB

Marc O'Polo continues its success story in the sports sector, going into overtime! In addition to its campaigns with Toni Kroos, one of Germany's most successful footballers, the company is taking its commitment to the next level. From this summer, the Germany national football team (DFB), including the men's and women's teams and the U21 team, will become brand ambassadors for the casual lifestyle brand.

Following its upcoming Spring Summer 2025 campaign, once again featuring Toni Kroos, Marc O'Polo is placing a special focus on the men's national team and presenting selected players in the Fall/Winter 2025 campaign. The national players perfectly showcase the modern yet timeless look and feel of Marc O'Polo menswear.

“Quality, personality and the pursuit of success – these are the values that unite us with the DFB,” says Maximilian Böck, CEO of Marc O'Polo SE. “Through our cooperation in sport, we appeal to a broad target group, especially in the young men’s segment. The partnership with the DFB is an essential part of our growth strategy for menswear and will contribute significantly to the global relevance of our brand through the international visibility of the team.”

Dr Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, says: “A strong, cohesive team appearance also requires a convincing look. That's what Marc O'Polo stands for. Like our teams, the premium fashion brand embodies the highest quality and standards. As a German-based company with international appeal, Marc O'Polo is a perfect fit for the DFB.”  

This inspiring partnership with the elite of German football is a long-term one and includes the 2025 Women's European Championship in Switzerland, the 2026 Men's World Cup in the USA, Canada and Mexico and the 2025 European Under-21 Championship in Slovakia.