Brand & Product

LUXURIOUS. SUSTAINABLE. EXCLUSIVE. MARC O’POLO ARCHIVE CODE

Stephanskirchen, October 2021

With the fall/winter 2021 season, Marc O’Polo launches ARCHIVE CODE. A very special capsule collection for men and women, ARCHIVE CODE is characterized by a higher grade of fashion, more exclusive and strictly sustainable qualities, and an upscale contemporary positioning, as well as luxuriousness, natural simplicity and pure comfort. ARCHIVE CODE reinterprets legendary iconic pieces. High-end and international, the capsule expresses the essence of Marc O‘Polo. Consciously selected and selectively distributed.

Front and center: looks made of select qualities that underline the brand’s Scandinavian design heritage and live up to its sustainable aspirations. Deliberately reduced and rich in modernity. for men: A slipover and cardigan made of cosy organic cotton. Slipovers and cardigans made of RWS-certified merino wool, or mixed with recycled cashmere. And a pair of chinos in an organic-cotton blend. Mostly made in Europe. Shades are earthy,  clean and luxurious: Soft off-white tones, warm brown, gray nuances and classic black are complemented by color accents in light blue and warm mint green.  For women: hearty, soft knits. Sweater, slipover and jumpsuit in cosy recycled cashmere. Top and cardigan in fine Lenzing™ Ecovero™ viscose and a comfortable doubleface sweat made of soft organic cotton. Also, Seacell™ LT Lyocell and RDS-certified down. Made primarily in Europe. Shades are earthy, clean and luxurious. Soft off-white tones, warm browns, gray shades and classic black are complemented by color accents in dark blue, light mint green and sunny mustard yellow.

Susanne Schwenger, CPO at Marc O’Polo emphasizes: “ARCHIVE CODE pays tribute to our brand DNA and shows the essence of Marc O’Polo and our history with unprecedented modernity and exclusivity. The deliberate straightforwardness and luxurious value of our qualities is implemented and edited in a particularly selective way.  Marc O’Polo high-end. Contemporary and forward-looking.” The capsule of the Marc O’Polo collection is deliberately aimed at selectively chosen partners from the national and international high-fashion sector. Exclusively for the ARCHIVE CODE collection, a separate label was developed in collaboration with the Wiegand von Hartmann agency. The label is even more reduced and at the same time clear. 

ARCHIVE CODE will be available from October in the three stores of the KaDeWe Group,  in selected Marc O’Polo stores, and in the Marc O’Polo online store.