LOYALTY PROGRAMME: MARC O’POLO COUNTS 1 MILLION MEMBERS
Reason to celebrate at Marc O'Polo: around four years after the complete relaunch of the Marc O'Polo MEMBERS loyalty programme, the company with the modern casual lifestyle brand in the premium segment now has 1 million participants.
The programme is a central element of the omnichannel strategy. It connects the online and offline shopping worlds via various digital services. Marc O'Polo MEMBERS benefit from many advantages such as the exclusive Members Sale, regular events, special services and vouchers that they receive for collecting points, the so-called Memberries, when shopping.
"The rapid growth in the number of members over the last few years makes us very proud. These customers are the most loyal fans and best ambassadors for our modern casual lifestyle brand. At the same time, they provide us with important feedback for the further development of our brand, our services and above all our collections," says Maximilian Böck, CEO of Marc O'Polo SE.
The Marc O'Polo Members programme is now available in eleven European countries. As part of the internationalisation strategy, Spain and Italy were connected last summer. Marc O'Polo MEMBERS stands for a cross-channel and perfect shopping experience with numerous digital services such as Click & Collect or Reserve & Collect as well as various special events in the stores. This can be used by the online shop as well as 250 stationary stores and factory outlets. The Marc O'Polo logo is based on the first campaign motif, a strawberry, from the founding in 1967 and invites customers to become part of the Marc O'Polo story: "WELCOME TO THE CLUB".
All information about the Members Programme and the registration form can be found at www.marc-o-polo.com/members.
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