The partnership combines the brand's Scandinavian street style with Lena's personal style. 100% authentic. 100% street.
Lena, who together with her twin sister Lisa, became known as a web video producer and influencer, presents her favorite pieces from the MO'PD FW23 collection, personally selected by her from the August, September and October delivery dates. Casual, sophisticated and cool, the products underline Lena's individuality and unique spirit. All are made from sustainable materials*.
Postcards from London! Top international photographer Sean Thomas accompanies Lena through iconic London. From Big Ben to the King's Guard, from young soccer fans to hopping on and off buses, Lena conquers the city in her exclusively curated MO'PD collection. Anything but boring!
"We are thrilled to welcome Lena as part of our MO'PD community. For me, she's a perfect match for the brand as she’s an incredible fit for MO'PD style and embodies premium streetwear like no other—modern, Scandinavian, with a feminine twist. Their selection includes pieces for those who keep moving, who don't stand still. With impressive colors and a cool nonchalance," says Nicole Komaritzan, Director, Division DENIM of Marc O’Polo.
'CURATED BY LENA' - HIGHLIGHT PIECES
Lena's selection includes an oversized cropped sweatshirt made of soft organic cotton, with flora and fungi motifs and a "WOODLAND WALKS" print on the back, in keeping with the season's nature-inspired theme.
Other favorite pieces: resource-friendly dyed puffer jackets and vests made with RCS-certified recycled material and Responsible Down filling, available in light cream white or vibrant green. Woven bomber-style outdoor jackets in plain dark red or black-and-white plaid feature an attached chest motif and padded sleeves, bringing plenty of casualness to looks. A pilot-style leather jacket made of soft, responsibly tanned leather and featuring a warming teddy collar is another must-have this season.
Natural-moss and grass-green color kicks appear not only on voluminous outerwear but on eye-catching statement knits such as a Norwegian sweater in RWS-certified wool. Pair the sweater with vintage denim dungarees in organic cotton, part of the 'Our Cleanest Jeans Project’**.
Vichy checks, the favorite pattern of the season, are combined head-to-toe by Lena.
Cargo pants sit loosely and come with a low waist and a wide leg. They’re available either in a stony brown-grey organic-cotton mix in or in dark blue 100% organic cotton denim, also part of the 'OCJP**'.
Available from August, September and October, depending on the delivery date, MO'PD 'CURATED BY LENA' styles will be available in the company's own online store, in some Marc O'Polo stores and at selected retail partners.
* SUSTAINABLE PRODUCTS
98% of the current Marc O'Polo collection is sustainable. This figure refers to the production volume of the Fall/Winter 2023 collection. Marc O'Polo describes and labels products as sustainable if at least 80% of the essential components (outer material, filling material and lining) in the apparel sector, at least 80% of the essential components (outer material, filling material) in the home textiles sector, at least one of the essential components (upper material, lining, sole) in the footwear sector, and at least one of the essential components (main material and lining) in the accessories sector (bags, small leather goods) are made of sustainable materials. An overview of these sustainable materials can be found here.
** OUR CLEANEST JEANS PROJECT
With the OUR CLEANEST JEANS PROJECT, we make the production of our jeans and other denim products more environmentally friendly and resource-saving. The project is characterized by more sustainable raw materials, innovative dyeing processes and resource-saving washes. Which of these three aspects is fulfilled in a particular product is marked in the pocket pouch