Brand & Product

IT’S ON US. THE NEW MARC O‘POLO CAMPAIGN PRESENTS ITS FIRST CLIMATE-NEUTRAL COLLECTION WITH LINEN CERTIFIED AS MASTERS OF LINEN®.

The highlight of the Marc O‘Polo Spring/Summer Collection 2022: the linen collection for men and women, made with high-quality, summery linen that is certified as MASTERS OF LINEN®. Produced entirely in Europe, the collection also offsets all CO2 emissions, making the capsule climateneutral. The collection is part of the new Marc O‘Polo campaign, for which the emissions have also been offset. Both the linen collection and the campaign, which will be launched simultaneously in April 2022, will further the premium brand’s aim to offer only sustainable products* from 2023 onwards and to be carbon neutral by 2025—including the entire product supply chain as well as the corporate sector.

Light, casual, spirited. Linen is a key summer quality and, thanks to its natural properties, fits Marc O‘Polo like almost no other material. The natural fibre reflects the zeitgeist, conveying an awareness of nature‘s power and value that is entirely aligned with the Marc O’Polo DNA. At once casual and sophisticated, the collection embodies modernity and lightness in styles and looks that are powerful and unpretentiously bold.

All linen used for the capsule collection is certified as Masters of Linen®, a trademark synonymous with a strong focus on localness, transparency and an appreciation for traditional textile handcraft. Linen certified as Masters of Linen® is made with European Flax® fibres, which are naturally environmentally friendly. Grown in Western Europe without artificial irrigation** and free from GMOs, European Flax® is cultivated with a responsible approach to the use of fertilisers and pesticides. The Masters of Linen® trademark guarantees that every production step, from field to fabric, is performed by European companies. Marc O‘Polo goes one step further and ensures that the entire supply chain remains in Europe—from field to finished garment. All styles—woven, knit and jersey—are made in Europe.

Notable details:
• Linen certified as Masters of Linen® is made with European Flax® fibres
• The entire capsule-collection is Made in Europe, from fibre to finished garment
• The collection’s and the campaign’s CO2 emissions are offset in cooperation with ClimatePartner

The wide-reaching image campaign reflects the brand’s modernity, internationalisation and sustainability, and the presented collection underlines the concept perfectly. On 14 April 2022, Marc O‘Polo resumes the international communication and media strategy first launched in the fall of 2021. The focus: a broad digital campaign complemented by OOH in selected key markets and cities such as Paris and Amsterdam, supported by an international influencer campaign. Within the coordinated roll-out across touch points and among partners, the collaboration with Galeries Lafayette, the venerable French department store, is particularly noteworthy. Marc O’Polo, with its new linen capsule collection, is one of the few premium brands to appear in the Galeries Lafayette campaign, “Urban Nature”. Artist Timo Helgert and his creative agency, @Vacadestaking, have staged the collection in the prestigious Parisian house on Boulevard Haussmann. Unexpected experiences, on and offline, and prominent pop-ups invite people all over the country to live sustainably.

Known for his iconic visual language, Jonas Lindstroem returns to photograph the motifs and direct the evocative film at the heart of the campaign. The heterogeneous cast represents the zeitgeist authentically, diversely and with a conscious attitude. “IT’S ON US” is the central message, appealing once more for responsibility. “It’s up to us as a company, as individuals, as a society to do something.” Nature provides the campaign with a rugged yet fragile backdrop. Oversized sun sculptures in yellow, orange and red symbolise the energy of summer and provide an artful complement.

* Marc O‘Polo describes and labels products as sustainable if at least 80% of the essential components (outer fabric, filling material and lining) in the apparel sector, the essential components (outer fabric, filling material) in the home textiles sector, at least one of the essential components (upper material, lining, sole) in the footwear sector and the essential components (main material and lining) in the accessories sector (bags, small leather goods) consist of sustainable materials. An overview of these sustainable materials can be found here.
** Guaranteed up to 99.9% by the CELC