Brand & Product

It's on us. Marc O'Polo celebrates its flagship opening in Paris with an international fashion crowd.

Oh là là, Paris! Marc O'Polo, the casual lifestyle brand, was invited back to the French capital this week following a successful campaign presentation at Paris Fashion Week last October. Three events were celebrated at once: the opening of the flagship store in the trendy Marais district, the launch of the exclusive pop-up in the famous department store Galeries Lafayette
and the unveiling of the new hybrid showroom. As of this season, the showroom serves as the brand's international hub in the fashion capital.

13 Rue des Archive was certainly “the place to be" last night, with around 300 guests from the fashion and lifestyle industry in attendance. International friends of the brand, including influencers Sophia Roe, Bruna Bear, Andrea and Paolo Faccio, Alessa Winter, Vanelli Melli, Kelbin Lei, Sarah Lea Danolic and Marco Ferri, gathered in the new store within Paris’ chic Marais district.

The Marc O'Polo Management Board represented by CEO Maximilian Böck, CPO Susanne Schwenger and CFO/CHRO Markus Staude-Skowronek attended the inauguration, joined by important Parisian press representatives, industry experts and partners like Galeries Lafayette.

Spread across two floors and measuring around 250 square metres, the new flagship store presents Marc O'Polo menswear and womenswear, as well as shoes and accessories. Guests from the fashion scene celebrated to the beats of DJ sets by PIU PIU and RONI at the store last night, ahead of the location’s opening on Saturday. A dazzling sun installation and colorful drinks with summery names like Sunset Lover, Spicy Sun and Parisian Paradise created an inspiring atmosphere and conveyed the spirit of the current sustainability-focused summer campaign.

Alongside the flagship store, Marc O'Polo is unveiling a new hybrid showroom this season, also in the famed Marais district. Both openings demonstrate the company's commitment to the French market and help establish a global hub in Paris as part of the Marc O'Polo internationalization strategy.

The exclusive collaboration with long-term partner Galeries Lafayette marks another cause for celebration. The iconic department store selected Marc O'Polo as one of a few key brands for its current sustainability campaign “Urban Nature". Among other activities, the campaign includes an evocative pop-up concept, which covers over 100 square meters at the Galeries Lafayette entrance on Boulevard Haussmann. Here, Marc O'Polo will present its current climate-neutral linen collection that was produced entirely in Europe, from the flax field to the finished garment. At the same time, the related Marc O'Polo campaign with the well-known “IT'S ON US” claim will be prominently displayed in the department store's windows. Further activities for the “Urban Nature" sustainability campaign will be synchronized across the country.    

More information about the current Spring/Summer 2022 collection and campaign, as well as the store concept and strategic topics such as internationalisation, is available upon request.

 

ABOUT marc o’polo

Marc O'Polo - founded in Stockholm in 1967. Based on the principle of using only natural materials, the label is now an international casual fashion brand. Marc O'Polo Modern Casual, Marc O'Polo DENIM, Marc O'Polo SHOES, Marc O'Polo ACCESSOIRES, and the licenses BODYWEAR, BEACHWEAR, EYEWEAR, HOME, JUNIOR, and LEGWEAR are synonymous with innovation, quality, and Scandinavian design. The goal of becoming a sustainable brand determines the company’s everyday decisions and actions. Join the journey!

Marc O'Polo AG is based in Stephanskirchen, Germany and is available in 40 countries through its own online stores. Around 2,000 retail and franchise partners as well as company stores represent the brand nationally and internationally in 60 countries.