Future is what we make of it.

Sustainability. Modernity. The new Marc O‘Polo campaign, captured by Emmanuel Cossu and Stephan Heinrichs. The Fall/Winter 2022 collection from the Modern Casual and Sustainable Lifestyle Brand included an internationally diverse cast. For the third time in a row, Marc O‘Polo purposefully placed sustainability at the centre of the main campaign, presenting the latest innovative materials as well as partnerships with recycling experts. The key themes include the LOW IMPACT PROJECT**—outerwear and accessories made withrecycled PET and innovatively dyed using a resource-saving process— and MWOOL® BY MANTECO***, the next generation of recycled wool. The campaign with SUSTAINABLE PRODUCTS* emphasizes our individual responsibility and impact on life’s journey:

IT’S OK TO SEEK AND NOT TO FIND. IT’S OK NOT EVEN TO KNOW WHAT YOU’RE LOOKING FOR. THE IMPORTANT THING IS TO KEEP LOOKING. KEEP LEARNING. KEEP INNOVATING. KEEP DREAMING. AND NEVER STOP BELIEVING THAT IT’S OUT THERE. YOU CAN HAVE AN IMPACT. WE ALL CAN. REMEMBER, THE FUTURE IS WHAT WE MAKE OF IT. IT’S ON US.

The climate-neutral campaign was produced in studio, and all CO2 emissions generated will be offset via a climate protection project in cooperation with ClimatePartner. Marc O’Polo aims to be climate neutral by 2025—both in the corporate area and across the entire product value chain. Alongside numerous measures and partnerships as part of a holistic sustainability strategy, the premium brand with Scandinavian roots is focusing on collections with the aim of offering exclusively Sustainable Products* in the near future. Taking responsibility, bringing about transformation, and actively shaping change. It’s on us!

The wide-reaching image campaign reflects the brand’s modernity and sustainability, and also plays a key role in supporting the company’s internationalization. The communication and media strategy with a broad international reach, particularly in cities and major markets, will be launched and rolled out towards the end of September.

The emphasis is on a comprehensive digital campaign, particularly in international markets, where the brand is experiencing significant growth. The campaign is supplemented by OOH and influencer marketing, extending to all strategically important touchpoints.

*SUSTAINABLE PRODUCTS

Marc O‘Polo describes and labels products as sustainable if at least 80% of the essential components (outer fabric, filling material and lining) in the apparel sector, the essential components (outer fabric, filling material) in the home textiles sector, at least one of the essential components (upper material, lining, sole) in the footwear sector and the essential components (main material and lining) in the accessories sector (bags, small leather goods) consist of sustainable materials. An overview of these sustainable materials can be found here.

**LOW IMPACT PROJECT

High fashion with a lower impact. The Low Impact Project includes contemporary outerwear and accessories made with polyester from PET bottles collected and recycled in coastal regions. An innovative spin-dyeing process infuses colour directly into the fibre, resulting in a high colour fastness while using comparatively little water, energy and chemicals. Collection highlights include voluminous puffer jackets for both men and women, as well as futuristic bags and backpacks.

***MWOOL® FROM MANTECO

Several campaign highlights, such as the men’s plaid overshirt or the oversized vest, are made with innovative recycled wool. MWool® is the next generation of recycled wool, developed by the traditional Italian company Manteco. The company produced pioneering work on the measurement of resource conservation by performing the first life cycle analysis of recycled wool. In addition, Manteco has developed an innovative approach to create wool dyes without a dyeing process, using a complex sorting and blending system of the raw material. This manual process, which finds the best formula for each color, is called Recype®.