Brand & Product

Copenhagen: Marc O'Polo highlights Marc O'Polo DENIM at Revolver

The Marc O'Polo success story continues. The young line Marc O'Polo DENIM is currently on display in Copenhagen for the first time, and its presence is drawing significant attention along with yesterday's Sounds & Spirits event. At the Revolver Copenhagen International Fashion Trade Show, the urban streetwear line Marc O'Polo DENIM presents the sustainable highlights of the Spring/Summer 2023 collection from Aug. 10-12, 2022.

The impressive MO'PD overall concept spans 300 m², is finished in cool, unmistakable signature blue, and includes the exhibition space of just under 120 m². A curation of the sustainable streetwear collection's highlights is displayed here. With the inspiration "Off the Court", the collection brings the world of tennis to the streets—disrupting the monotony of the everyday with a sporty attitude. Rich colours, flexible materials and sportswear details express the MO'P DENIM spirit in a dynamic and progressive way, redefining the ready-to-wear idea for men and women.

"Marc O'Polo DENIM is increasingly establishing itself as a self-confident, independent line and was one of the key drivers of the company's success in the last financial year," says Maximilian Böck, CEO of Marc O'Polo AG. "With its young and trend-savvy audience, Revolver Copenhagen is the ideal stage for us to present Marc O'Polo DENIM and continue our success. The response from the first day confirms our strategy."

In the 2021/22 financial year, the company’s young denim line achieved an 80 percent increase in sales. Marc O'Polo DENIM is distributed nationally and internationally through the company's own channels, marketplaces as well as strategic partnerships in wholesale, including regular pop-ups. Marc O'Polo DENIM is aimed at the 20-35 year-old demographic. Scandinavian premium streetwear from Stockholm.