“I PARTIED WITH TONI KROOS!” − MARC O’POLO EVENT WITH FOOTBALL STAR

Bienvenido a Madrid! On October 17, 2024, Marc O'Polo celebrated the launch of its Fall/Winter 2024 menswear campaign, which stands out from all previous ones. The face of the campaign is none other than Toni Kroos - the most successful German football player of all time.

Toni Kroos is not only an international soccer superstar and sports icon, but also a family man and social activist. Despite his international success as a player for Real Madrid and a member of the German national soccer team, Toni Kroos remains down-to-earth, approachable and authentic, making him not only a role model for young athletes worldwide, but also the perfect fit for Marc O'Polo's brand values and its new campaign. The launch event and its location were just as exclusive and special: At “La Florida”, an exclusive art space in Madrid, where a fashion event was held for the very first time, a wild mix of international fashion crowds, influencers and creatives came together to celebrate the campaign, the collection and, of course, the collaboration with Toni Kroos. Art installation meets party. The 300 guests included well-known social media personalities such as Tim Schaecker, Bene Schulz, VanellimellI, Andrea and Paolo Faccio and Amaka Hamelijck, high-reach press representatives and Marc O'Polo brand lovers.

Guests were able to admire the new collection in modern glass cubes that perfectly complemented the urban interior of the event location. The highlight of the collection: the puffer coat specially designed for Toni – an updated version of the iconic Marc O'Polo puffer, nicely-designed, warming and of course sustainable.

Afterwards, the collaboration between Toni Kroos and Marc O'Polo was duly celebrated with Scandinavian-inspired snacks and drinks. DJ Alvaro Naive and Wolfram Amadeus, known for their Italo disco and Eurodance vibe, provided the right sound for the evening. To conclude the event, all guests received a special gift: a Marc O'Polo T-shirts with the inscription “I partied with Toni Kroos”.