CONTENT
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BRAND
The Marc O'Polo brand stands for high-quality, contemporary premium modern casual wear. This is reflected in a high level of awareness and positive associations with our products in our relevant core markets.
POSITIONING
Marc O'Polo positions itself in relation to its competitors through a preference for natural materials and an independent style. The Marc O'Polo style is defined by selected materials, high-quality workmanship, great attention to detail as well as comfortable fits and a high degree of combinability of the collection pieces: natural, natural, modern and urban casual.
CLAIM
IT'S ON US. SUSTAINABILITY SINCE 1967. Our mission is to be the most sustainable version of Marc O'Polo. The use of natural and innovative materials, responsible production and the conscious treatment of people, animals and the environment have been anchored in the brand core from the very beginning.
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CAMPAIGNS
With our campaigns, we want to fill this concept with life - and always with a wink, which symbolises the 'O' in Marc O'Polo. To achieve this, we have always relied on authentic and original motifs with protagonists who embody our message.