Brand.

MARC O’POLO stands for high-quality, contemporary Premium Modern Casual Wear. This is reflected in the high brand awareness in our core markets and positive associations to our products. 

Content

01

Positioning.

MARC O’POLO differentiates itself from its competitors by its preference for natural materials and its original style. The MARC O’POLO style is defined by selected materials, high-quality workmanship and attention to detail, along with comfortable, uncomplicated fits and the easy combinability of collection pieces: Natural, self-evident, modern and urban casual. 

02

Claim.

FOLLOW YOUR NATURE – These three words epitomize what the founders of MARC O’POLO set great store by: high-quality, natural materials for self-confident individuals with strong personalities and their own timeless style.

03

Campaigns.

With our campaigns, we aim to bring our ‘Follow Your Nature’ philosophy to life - and always with a wink, as symbolized by the O’ in MARC O’POLO. To achieve this, we have always relied on authentic and original motifs featuring protagonists who embody our message. 

Spring/Summer 2019

Close and natural: The Spring/Summer 2019 campaign by MARC O’POLO presents top model Anna Ewers.

One of the most popular and successful models of her time. Sometimes serious, sometimes laughing and detached,
but always true to herself. A special highlight: As an international premiere, Anna will be in front of the camera together
with her sisters for the first time. Three sisters who are also friends. 
 
Friends. All you need.
 
At her side: Julian Schneyder. Modern, angular and with a natural nonchalance.
Behind the camera: Alasdair McLellan, who creates intimacy with his analogue pictures while leaving enough space for the protagonists.