Brand.

MARC O’POLO stands for high-quality, contemporary Premium Modern Casual Wear. This is reflected in the high brand awareness in our core markets and positive associations to our products. 

Content

01

Positioning.

MARC O’POLO differentiates itself from its competitors by its preference for natural materials and its original style. The MARC O’POLO style is defined by selected materials, high-quality workmanship and attention to detail, along with comfortable, uncomplicated fits and the easy combinability of collection pieces: Natural, self-evident, modern and urban casual. 

02

Claim.

FOLLOW YOUR NATURE – These three words epitomize what the founders of MARC O’POLO set great store by: high-quality, natural materials for self-confident individuals with strong personalities and their own timeless style.

03

Campaigns.

With our campaigns, we aim to bring our ‘Follow Your Nature’ philosophy to life - and always with a wink, as symbolized by the O’ in MARC O’POLO. To achieve this, we have always relied on authentic and original motifs featuring protagonists who embody our message. 

MARC O’POLO Spring/Summer 2021

Spring/Summer 2021
THE MO’P ERA

The MO’P Era. A campaign that expresses the essence of the brand. Naturalness, authenticity and simplicity. Staying true to oneself. Living one’s values. Harnessing the power of one’s roots to launch a new era. Transported by a collection in the spirit of the times. Sensitive. Sustainable. Seasonable. This is The MO’P Era. Born out of heritage. Transposed into the present.

In front of the camera once again this season: top model Anna Ewers and Dutch male model Parker Van Noord. Approachable and authentic. Photographed by Swedish star photographer Mikael Jansson. A clean look. Reduced to the essentials. Uncomplicated. Scandinavian. Very MARC O’POLO.