Our Story

Sustainability has always been part of our DNA. As a brand founded upon the idea of using natures materials, we are building on a long-lasting tradition regarding sustainable fabrics. This tradition has not only defined our brand culture, but also continous to inspire our designs until this day.

  • 1967

    1967

    Founded upon the idea of using natures materials

  • 1970

    1970s

    Only Nature’s Materials Campaign

  • 1980

    1980s

    Launch of the Raw Collection

  • 2005

    2005-2006

    Banning of fur and exotic leathers, first use of organic cotton

  • 2008

    2008

    First voluntarily published sustainability report

  • 2009

    2009

    Amfori BSCI membership

  • 2016

    2016

    First use of recycled fibres

  • 2020

    2020

    LWG membership as well as RWS, GOTS, OCS certification & partnership with the FWF.

If you want everything to stay the same, you constantly have to change something.

Werner Böck – Chairman

  • Mission & Vision

  • Journey & Pathways