Brand & Product

MARC O'POLO focuses on modernity, internationality and reach with Anna Ewers campaign

Stephanskirchen, August 22nd, 2019 – MARC O’POLO’s commitment to international growth and modernity is reflected in its global 2019 Fall/Winter campaign, to be launched this weekend. Adopting a new media strategy with a strong reach, the company aims above all to consolidate and further expand its international presence.

Stylistically, the new campaign focuses directly on the MARC O’POLO’s Swedish roots, which receive a modern and innovative interpretation from Mikael Jansson, one of the most renowned Swedish photographers in the world. For the Premium Modern Casual brand, Jansson portrays top model Anna Ewers, who previously appeared in MARC O’POLO’s Spring/Summer 2019 campaign, and her best friend, model Mina Cvetkovic. Another top cast member, especially for the Asian market, is Chinese actress Annie Sun. On the men’s side, French top model Clement Chabernaud presents the new collection together with his brother, Nicolas, and his father, Guy. The result is a colourful mix of familiar friends and internationally known faces. Friends. A Journey.

To support its international growth, MARC O’POLO relies on a wide-ranging and innovative media strategy. With a stationary retail presence in nearly 40 countries and its own online stores in 20, the brand will be the source of the largest mega-posters in ten global metropolises in the coming weeks, including Shanghai, Moscow, Paris, Berlin, Amsterdam, Zurich and Warsaw. The out-of-home premium placements will be complemented by a nationwide city lights campaign in top locations. Additional local measures, such as ads on open tour buses in Paris, present the MARC O’POLO campaign individually and country-specifically.

In addition to its strong presence in the ten international metropolises, MARC O’POLO will reach more than 60% of its target group in the individual countries via a funnel-optimized digital campaign with a 100% social-media approach. The aim is to increase traffic significantly in e-commerce and stationary retail and to increase brand awareness on an international level.

The target group of the systematic media strategy—modernity plus internationality plus reach—are locals and tourists. Accompanying measures for 360° communication, achieved via online, CRM, stationary and PR, complete the strategy, which reaches more than 200 million contacts.