Innsbruck - Tyrolean capital

With 127,000 inhabitants, this idyllic town in the heart of the Tyrol may not be a world metropolis, but it fully represents Austrian serenity, openness and hospitality. Situated in Inntal, surrounded by both the so-called North Chain of the Karwendel Alps and by the city’s landmark mountain, Patscherkofel (Tuxer Alpen), Innsbruck is a special destination for mountain lovers as well as culture lovers in search of historic buildings. Given its 30,000 students of Leopold-Franzens-Universität and the various technical colleges and academies here, young people are a big part of the city’s atmosphere, especially at night. In the Old Town, all generations come together to enjoy Austrian specialties in rustic pubs and experience the zeitgeist in stylish bars. Accessible via plane, car, bus or train Innsbruck is always awaiting its next visitors, even if only as a stopover on the way to Italy’s Lago di Garda!




Situated at the foot of the Alps and surrounded by nine skiing resorts (amongst them Patscherkofel, Kühtai and Rangger Köpfl), Innsbruck is a “Once in a lifetime” destination for outdoor enthusiasts. With its 300 km of slopes, 90 cable cars and plentiful ski lifts, Olympia SkiWorld Innsbruck offers a fantastic winter experience for ski and snowboard beginners, advanced learners and pros.

In summer, not only hiking lovers and climbing fans will find what their heart’s desire: cycle tracks, mountain-bike routes, golf courses and lakes in the region offer loads of opportunities for outdoor fun with sensational backdrops.

Don’t miss out on the Nordkettenbahnen at Seegrube: In no time at all, visitors are carried from the Innsbruck city center to a high alpine terrain, 2,256 meters above sea level. Once you’ve reached the top, you’ll enjoy a breathtaking view over Innsbruck’s idyllic cityscape.

Also worth visiting is CLOUD 9, a snow park above the city roofs. Open from December to April, this igloo features stylish ice carvings, extraordinary snow art and inspiring light effects, and on Friday nights you can experience an extravagant party. So off you go - the North Chain is calling!


Food & drinks.

In addition to its breathtaking landscape, Innsbruck has a wide range of culinary and social delights to offer, from cafés, clubs and bars with a laid-back, en vogue design to restaurants with a cosy, feel-good atmosphere. For visitors who are only dropping by, the following locations are a must:

The 360° is a café, wine bar and lounge all at the same time, and the name says it all: The circular location has neither corners nor walls, and with its all-around glazing, it offers a spectacular view over the city and surrounding mountains.

Should you be looking for a sparkling party atmosphere, don’t miss Jimmy’s Bar. With regular live-acts and a diverse evening program, it embraces music genres ranging from Soul, Funk and Hip Hop to Roots and Rocksteady. The list of beverages is just as diverse and includes a great selection of colorful cocktails.

Pizzerei is an Italian restaurant with tasty pizza and pasta as well as great fish and meat dishes. Not only the food, but also the interior decor, is characterized by loving attention to detail. It’s just one reason more to visit Pizzerei. Buon appetito!



With respect to architecture in Innsburck, the historical Old Town with its famous Goldenes Dachl (golden roof), the Hofkirche (court church), the picturesque view over the Inn river and the colorful historical buildings are all worth mentioning. But Innsbruck also offers many other cultural encounters and events. One of them is Die Bäckerei – Kulturbackstube (cultural bakery), an institution that serves as a platform for cultural and social exchange. The key words are “presentation, production and communication”, and the aim is to promote the creativity of each and every individual. Die Bäckerei offers support in various projects, from yoga to art exhibitions and readings to poetry slams and live music.

The Audioversum, an interactive museum dealing with all aspects of hearing, is perfect for a family trip. It combines the specialist fields of medicine, technology, education and through multimedia installations, workshops and experimentation in a sound laboratory. The aim is to emphasize hearing as sensory power and to notice and appreciate its particularity.

A special event in Innsbruck is the Air + Style Festival, which takes place every winter here and only in two other locations, Los Angeles and Beijing. The festival is a meeting place for famous musicians and talented snowboard pros, who compete in an exciting freestyle challenge with first-class tricks.



Innsbruck and its surroundings have a wide range of activities to offer families. Besides sightseeing and shared outdoor activities such as hiking, skiing and swimming in a lake, we recommend putting several exciting undertakings on your to-do list. One of them is a visit to the Alpenzoo (Alpine zoo). Situated between the peak of the North Chain and the city center, this beautiful zoo offers a great view and an fascinating insight into the wildlife, with naturally designed compounds, terrariums and aquariums as well as various wild animals from the alpine region.

Mutterer Mountain Carts is another action-loaded family attraction that offers sledding even in summer. On the Mountain Cart track, over 5-km long, kids big and small can have great fun, be it on speedy races or relaxed descents through the Muttereralmparks.

In the play tower, on the playground or in the labyrinth of SWAROVSKI Kristallwelten in Wattens,  some 15 km northeast of Innsbruck, the little ones will never be bored. The indoor play tower enables kids of all ages to climb, swing and slide, and in the evening it shines thanks to special light effects in combination with SWAROVSKI crystals. This unique place to rollick about also  includes an outdoor playground and a labyrinth in the park, just perfect for playing hide and seek.



Be it by car, bus, train or plane, many routes lead to Innsbruck. But it is also an excellent departure point for exciting destinations around the world. Via the international airport, passengers can get to countries such as Egypt, Portugal, France, Italy, Finland and Great Britain, among many others. The coach and rail network also has an international focus and allows for trips throughout Europe.

And it’s very close to the MARC O’POLO Headquarters:

    Airport Innsbruck: 119 km ― 1.20 h car / 2.00 h train
    Central bus & railway Station Innsbruck: 115 km ― 1.20 h car / 1.10 h train

    Have you discovered everything Innsbruck has to offer?

    Then you should check out more exciting activities in one of our other favorite spots. Visit a new city in our region!