Startseite » Company » Campaigns Campaigns. Follow Your Nature – These three words precisely embody that to which the founders of MARC O’POLO attached greatest importance: Natural materials and clothes for self-confident people with a strong personality. 2017 SS 2017 SS This message is embodied once again by top model Lara Stone and actor Mads Mikkelsen in the Spring/Summer 2017 campaign photographed by internationally renowned photographer Peter Lindbergh. Producer of honest, iconic imagery like no one else’s. In front of a timeless, black background, the strong natural daylight combined with the collection’s clear, radiant colors invoke a striking visual contrast. Because it is just as much about being yourself in front of the camera – to stay true to yourself and to follow your inner voice. A philosophy equally shared by the photography legend and the protagonists. They are unabashedly themselves and deeply grounded – characters with strong personalities. Lara Stone, the sensual and natural, is a master of transformation and always remains true to herself. Mads Mikkelsen, the respectful and honest, is an open, direct character. In front of the camera: a first class liar, behind it: a true friend who can leave you in stitches laughing. He is raw and charismatic. A Scandinavian soul with real values. They both are the perfect embodiment of the MARC O’POLO claim: FOLLOW YOUR NATURE.