Campaigns.

Follow Your Nature – These three words precisely embody that to which the founders of MARC O’POLO attached greatest importance: Natural materials and clothes for self-confident people with a strong personality.

  • 2017 FW
  • 2017 FW
  • 2017 FW

This message also embosses the MARC O’POLO fall/winter campaign 2017 shot by Peter Lindbergh. «Ett hem«, Swedish for «a home«, is the perfect epithet for the classic Nordic feel to Peter Lindbergh’s impressive campaign photos for the new MARC O’POLO season.

Bright, airy rooms with feature windows; bare walls with strong character; contemporary furniture – yes, the location for the MARC O’POLO campaign shoot feels truly Scandinavian. It is truly «ett hem«, a home, and yet the Master Shipwright’s House, dating back centuries, is on the Thames in London, not the lakes of the Swedish capital. Photography legend Peter Lindbergh is famous for his personal approach to photography. This time, the people in front of Lindbergh’s lens are Hana Jiříčková and Lukas Pelinka. Hana has already featured in a range of top fashion magazines and has been on the catwalk for almost all of the big designer shows in recent years; in many ways, she’s a typical Lindbergh girl. Lukas, meanwhile, arrived at the London shoot fresh from South Africa; perfect as the MARC O’POLO Nordic type, his look is rough around the edges, yet strongly contemporary.

Under this season’s headline «Reinterpreting Icons« and with a clear focus on the products at hand, the pair present MARC O’POLO premium casual styles in an authentic, natural way: in July, it’s a shirt dress for the ladies; August is about the heritage retro-logo sweater for men and women; in September, high quality knitwear takes centre stage.

The white blouse is an unmistakable Lindbergh motif, appearing in many of his photos over the decades. As such, Hana wearing the white shirt dress has almost achieved iconic Peter Lindbergh status overnight – it’s a timeless fashion portrait, very much in the spirit of «Follow Your Nature«.