Campaigns.

Follow Your Nature – These three words precisely embody that to which the founders of MARC O’POLO attached greatest importance: Natural materials and clothes for self-confident people with a strong personality.

  • 1967, 1970
  • 1971,1972
  • 1975, 1976
  • 1977
  • 1978
  • 1979 SS, 1979 FW
  • 1980
  • 1981 SS, 1981 FW
  • 1982 SS
  • 1982 FW
  • 1983 SS
  • 1983 FW
  • 1984 SS, 1984 FW
  • 1985 SS, 1985 FW
  • 1986,1987
  • 1988 FW
  • 1988 SS, 1989
  • 1990, 1991
  • 1992, 1993
  • 1994 SS, 1994 FW
  • 1995,1996
  • 1997
  • 1999 SS, 1999 FW
  • 2000
  • 2001
  • 2002 SS, 2002 FW
  • 2003 FW
  • 2003 SS
  • 2004 SS
  • 2004 FW
  • 2005 SS, 2005 FW
  • 2006 SS
  • 2006 FW
  • 2007 SS
  • 2007 FW
  • 2008 SS
  • 2008 FW
  • 2009 SS
  • 2009 FW
  • 2010 SS
  • 2010 FW
  • 2011 SS
  • 2011 FW
  • 2012 SS
  • 2012 FW
  • 2012 SS
  • 2013 FW
  • 2014 SS
  • 2014 FW
  • 2015 SS
  • 2015 FW
  • 2016 SS
  • 2016 FW
  • 2016 FW
  • 2017 SS
  • 2017 SS

This message is embodied once again by top model Lara Stone and actor Mads Mikkelsen in the Spring/Summer 2017 campaign photographed by internationally renowned photographer Peter Lindbergh. Producer of honest, iconic imagery like no one else’s.

In front of a timeless, black background, the strong natural daylight combined with the collection’s clear, radiant colors invoke a striking visual contrast.

Because it is just as much about being yourself in front of the camera – to stay true to yourself and to follow your inner voice. A philosophy equally shared by the photography legend and the protagonists. They are unabashedly themselves and deeply grounded – characters with strong personalities. Lara Stone, the sensual and natural, is a master of transformation and always remains true to herself. Mads Mikkelsen, the respectful and honest, is an open, direct character. In front of the camera: a first class liar, behind it: a true friend who can leave you in stitches laughing. He is raw and charismatic. A Scandinavian soul with real values. They both are the perfect embodiment of the MARC O’POLO claim: FOLLOW YOUR NATURE.